Launch and Grow Your Music Career with MIC

Learn how to start your music career, get advice for promoting your music + tips for building a fanbase for your music

Electronic Press Kits AKA your EPK

As an independent musician in the modern era, having a solid Electronic Press Kit (EPK) is absolutely essential for promoting yourself effectively. Your EPK is the ultimate marketing toolkit - a one-stop-shop for media, industry professionals and promoters to get an immersive look into who you...

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Why you Should or Shouldn’t Sign a Record deal

For any artist striving to take their music career to the next level, getting offered a record deal can feel like a major validating achievement. You're being courted by a label that sees the commercial potential in you and your art, promising to rev up promotion and bring your songs to the...

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Brand Creation: Working With Fans to Create Your Brand

In today's digital music landscape, having a well-defined brand is just as important as the music itself. Your brand is the full embodiment of your artistic identity - the visuals, personality, values and differentiating factors that attract and connect with super fans. And who better to help...

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How to Build a Fanbase as a Musician to Support Your Music

As a musician today, it's not enough to simply rack up social media followers and streams on  services like Apple Music and Spotify. While numbers can make you look successful to the outside world, the real key to building a sustainable career lies in strategically converting your casual...

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A Signature Sales Story: Building Your Brand Through Stories

As a musician in today's crowded entertainment landscape, simply having great songs is no longer enough to cultivate a sustainable career. You need to be an incredible storyteller as well. Fans crave context, vulnerability and a sense of truly knowing the people behind the art they support. This...

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Creating Consistent Content: Keeping Fans Engage With Your Music Career

In today's music industry, musical success isn't just about releasing a hot single or album and hoping it connects. Developing a sustainable career requires actively nurturing fan engagement and maintaining a steady connection with your audience. The best way to do that? Consistent, quality...

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