Launch and Grow Your Music Career with MIC

Learn how to start your music career, get advice for promoting your music + tips for building a fanbase for your music

Music Promotion for Independent Artists: PR and Advertising

When unsigned artists and bands look to their favorite artists and at record labels for guidance on how to promote music and grow a fan base, they see the standard industry equation of: Create Great Music + Ads + PR Campaigns + Tour = Success

However, that equation works because major artists...

Music Marketing vs Music Promotion: The Reason Behind Why Fans Do Or Don’t Care About Your Music

Music Marketing and Music Promotion are related, but distinct concepts in the music industry. While they share some overlapping goals and activities, they differ in their overall scope, strategies, and target audience.

Music Marketing:

Music marketing is a broad umbrella term that encompasses...

How to Launch a Music Career: Your Unique Recipe for Success

THE TWO METHODS FOR PURSUING A MUSIC CAREER

When it comes to pursuing a music career. We all have been brought up to believe that to become a professional artist or band takes luck and knowing the right people (AKA getting discovered) and you can see examples of this in shows like American Idol...

5 Reasons Musicians Should have a Mentor

The Difficulties of Building a Full-Time Music Career

Building a full-time music career is a difficult and complex process that involves a ton of work. That said, in today’s music industry with all the tools and services available to musicians, it’s more possible than ever to achieve...

Feedback Loop: Working With Fans To Build A Successful Music Career

For independent musicians in the modern era, having a direct line of communication with your fans is more important than ever before. Gone are the days when artists had to rely solely on record labels and media gatekeepers to build their careers. Today's musicians have the power to cultivate...

Setting Up Your Customer Funnel: How To Capture Your Success As An Artist

As a modern music artist, it's no longer enough to just focus on creating great art. You also have to think like an entrepreneur and have solid marketing and sales strategies in place. One of the most important concepts to master is the "customer funnel" - the process of converting potential...

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