Launch and Grow Your Music Career with MIC

Music Marketing and Music Promotion are related, but distinct concepts in the music industry. While they share some overlapping goals and activities, they differ in their overall scope, strategies, and target audience.

Music Marketing:

Music marketing is a broad umbrella term that encompasses...

The Difficulties of Building a Full-Time Music Career

Building a full-time music career is a difficult and complex process that involves a ton of work. That said, in today’s music industry with all the tools and services available to musicians, it’s more possible than ever to achieve...

For independent musicians in the modern era, having a direct line of communication with your fans is more important than ever before. Gone are the days when artists had to rely solely on record labels and media gatekeepers to build their careers. Today's musicians have the power to cultivate...

As a modern music artist, it's no longer enough to just focus on creating great art. You also have to think like an entrepreneur and have solid marketing and sales strategies in place. One of the most important concepts to master is the "customer funnel" - the process of converting potential...