Launch and Grow Your Music Career with MIC

Learn how to start your music career, get advice for promoting your music + tips for building a fanbase for your music

Music Marketing vs Music Promotion: The Reason Behind Why Fans Do Or Don’t Care About Your Music

Music Marketing and Music Promotion are related, but distinct concepts in the music industry. While they share some overlapping goals and activities, they differ in their overall scope, strategies, and target audience.

Music Marketing:

Music marketing is a broad umbrella term that encompasses v...

Brand Creation: Working With Fans to Create Your Brand

In today's digital music landscape, having a well-defined brand is just as important as the music itself. Your brand is the full embodiment of your artistic identity - the visuals, personality, values and differentiating factors that attract and connect with super fans. And who better to help sha...

How to Build a Fanbase as a Musician to Support Your Music

As a musician today, it's not enough to simply rack up social media followers and streams on services like Apple Music and Spotify. While numbers can make you look successful to the outside world, the real key to building a sustainable career lies in strategically converting your casual followers i...

A Signature Sales Story: Building Your Brand Through Stories

As a musician in today's crowded entertainment landscape, simply having great songs is no longer enough to cultivate a sustainable career. You need to be an incredible storyteller as well. Fans crave context, vulnerability and a sense of truly knowing the people behind the art they support. This ...