The most comprehensive program for developing, launching and jumpstarting your music career.
The DIY Musician Success Blueprint™ is a 6-Week transformational business coaching program that shows you step-by-step how to lay the groundwork for a successful music career in today’s industry.
GETTING STARTED focuses on the fundamental elements and methods that are needed to build your music career, specifically PLANNING and ORGANIZATION. The strategies and techniques provided in this course are essential when creating the foundation for your personal music business and will be used regularly throughout your career.
Video sessions included in this course:
BUILDING YOUR CAREER: FUNDAMENTALS
This introductory session provides an overview of the Artist Canvas, (i.e. the tool you’ll use to organize your business plan), a brief walkthrough of the Lean Startup process (the methodology used to build your career) and finally The Customer Funnel, which is the framework of your business and is used to help grow your audience and encourage current fans to become paying customers.
By the end of this module you will:
DEVELOPING YOUR BUSINESS PLAN:
During this session, you will create your business plan using an Artist Canvas. Your primary goal during this process is to identify the facets of your current career so you have a clear understanding of where you are at and to get an idea of where you will go in your professional journey. This session will help shape how you go about building your career, provide you with an overview of your business and will assist you when making decisions on the things you will incorporate into your future in music.
By the end of this module you will have:
WORKING EFFICIENTLY
This lesson covers techniques for being productive and staying organized, so you can maintain your focus on building your career.
By the end of this module you will have:
GOAL SETTING & EXECUTION
This module covers how to develop your career through the use of Goal Setting & Execution and introduces you to a few additional forms in the Artist Career Management System (CMS).
By the end of this module you will have:
Creating Your Customer Funnel walks you through the process of setting up and customizing your online presence, so that all your channels work together. This entails learning about the different services that will make up your funnel, making decisions on which services you will use, understanding what assets will be needed to set up and maintain each service and then systematically constructing everything online. Next, you’ll work on developing your brand, so that you have a professional look across all your channels and present yourself in a way that makes you relatable to your audience. Finally, we will cover content creation, which addresses the need to create consistent and timely content to keep fans engaged with your career and maintain the services that make up your funnel.
Video sessions included in this course:
WEBSITE
Building Your Website covers all aspects of setting up and maintaining your website.
By the end of this module you will:
NEWSLETTER AND EMAIL
This module covers capturing your audience’s email addresses and using your newsletter to engage with fans.
By the end of this module you will:
SOCIAL MEDIA
This module focuses on providing you with an overview of each social media network, their benefits and how to set up and use each service.
By the end of this module you will:
The platforms we cover include:
SIGNATURE SALES STORY
This module addresses designing your brand and developing your Signature Sales Story, which are key elements.
By the end of this module you will have:
CONTENT CREATION: SETUP ACTIVITIES
This module focuses on setting up your Customer Funnel and provides you with step-by-step instructions for creating everything from your website to your social media pages.
By the end of this module you will have:
CONTENT CREATION: ROUTINE ACTIVITIES
In this module, we tackle the challenge of developing a content creation system that will provide your audience with timely and consistent content, so you are able to keep your fans continually engaged with your career.
By the end of this module you will determine:
Finance and Legal addresses all the aspects of your career that pertain to money and legal documents. (i.e. Two things that can literally make or break a musician’s career)
Video sessions included in this course:
FINANCE MANAGEMENT
This module covers basic money management, the ways musicians can earn money and creating your financial goals.
By the end of this module you will have:
TAXES
This module covers the different expenses musicians can write off and the basic taxes they will need to pay.
By the end of this module you will:
CONTRACTS
This module covers the importance of understanding contracts.
By the end of this module you will:
MUSIC REGISTRATION & COLLECTION
This module covers registering for copyrights and the different organizations that help musicians collect their royalties.
By the end of this module you will have:
TRADEMARKS
This module covers an overview of the trademark filing process.
By the end of this module you will:
FORMING A BUSINESS ENTITY
This module covers an introduction to the types of legal business entities and how and when to set them up.
By the end of this module you will:
Growing Your Audience and Team Building covers techniques for growing your fanbase both online and in person, promotion and how to develop your internal team. Additionally, we show you ways to connect with industry professionals, so you have the contacts you need to grow and sustain your career.
Video sessions included in this course:
PARTNERS AND TEAM MEMBERS
This module covers the importance of having a team and the roles its members play in a musician’s career.
By the end of this module you will:
NETWORKING AND PERSONAL RELATIONSHIPS
This module covers the significance of personal relationships in building your career and how to develop those relationships.
By the end of this module you will have:
PROMOTION
This module covers the ways you can self-promote your music and how to get press coverage.
By the end of this module you will:
AUDIENCE GROWTH TECHNIQUES
This module covers the different types of growth methods musicians can use to build their audience, how to track that growth and goal setting in relation to your audience size.
By the end of this module you will:
Developing Revenue Streams and Growing Your Income provides an in-depth look into the different revenue streams available to musicians and explains how to develop each form of income from the bottom up. We also discuss how to involve your audience throughout the development process to ensure you invest your time and money in the correct revenue streams, which will be based on the demand of your audience.
Video sessions included in this course:
MUSIC SALES
In this module, we’ll cover the value digital music provides to musicians from both a financial and promotional standpoint, as well as a brief intro to physical music sales.
By the end of this module you will:
LIVE SHOWS – 2-PART LESSON
PART 1: OVERVIEW AND TRADITIONAL LIVE SHOWS
PART 1 covers the basics of performing live, from developing your live show to building relationships within your local music scene, as well as the materials needed to promote your live show.
By the end of this module you will:
PART 2: LIVE STREAM SHOWS, HOUSE CONCERTS, COLLEGE GIGS AND PRESS KIT
PART 2 covers types of alternative gigs including Street Performing, Live Stream Shows, House Concerts, Festivals and College Shows.
By the end of this module you will:
MERCHANDISE
This module covers the basics of creating and selling merchandise.
By the end of this module you will:
Learn tips for selling merch online and at shows.
PATRONAGE – 2-PART LESSON
PART 1: PATREON
This module covers an introduction to patronage as a form of income and how to use the Patreon service to grow that revenue stream.
By the end of this module you will have:
PART 2: CROWDFUNDING
This module covers crowdfunding and the process for designing, running and promoting a campaign.
By the end of this module you will know how to:
SPONSORSHIPS
This module covers how to develop sponsorships as a source of income.
By the end of this module you will know how to:
PUBLISHING
This module covers an introduction to music publishing, the types of licenses you can issue and the ways to use those licenses to earn money.
By the end of this module you will:
50% Complete
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