Getting Started: Planning Your Music Career focuses on the fundamental elements and methods that are needed to build your career as an artist. We cover the strategies and techniques that are essential when establishing the foundation of a successful business in music, from developing your business plan to internal organization to setting your career goals.
Creating Your Customer Funnel walks you through the process of setting up and customizing your online presence, so that all your channels work together. Additionally, we will cover content creation, which addresses the need to create consistent and timely content, keeping fans engaged with your career and maintaining the services that make up your funnel.
Finance and Legal addresses all the aspects of your career that pertain to money and legal documents (i.e. Two things that can literally make or break a musician’s career). We'll provide you with tools to track your income and show you how to register your music, so that your songs are protected and you can collect all your royalties. Additionally, we'll cover topics like taxes, contracts, trademarks and business entities.
Growing Your Audience and Team Building covers techniques for promotion, developing your fanbase (both online and in person) and how to build out your internal team. Additionally, we show you ways to connect with industry professionals, so you have the contacts you need to grow and sustain your career.
Developing Revenue Streams and Growing Your Income provides an in-depth look into the ways musicians earn money from the 6 primary music revenue streams (Music Sales, Live Shows, Merchandise, Patronage, Sponsorships and Publishing) and explains how to develop each one from the bottom up.
Developing Your Business Plan: Your Unique Recipe For Success walks you through the process of creating a custom plan for your music career using an Artist Canvas.
Music Promotion covers the ways you can self-promote and how to get press coverage. We'll also provide you with the steps for creating a promotional plan and information on music discovery services and blogs.
Music Registration and Royalty Collection covers registering for copyrights and the different organizations that help musicians collect their royalties.
Music Sales: Digital Distribution covers the value digital music provides to musicians from both a financial and promotional standpoint. Additionally, we provide you with the information you need to select your distributor and with a step-by-step checklist for releasing your music.
Signature Sales Story: Building Your Brand Through Stories guides musicians through the process of creating their brand and developing a marketing message that strengthens their relationship with fans in an effort to convert casual followers into fans and fans into financial supporters.
*All the above courses are included in the DIY Musician Success Blueprint.