DIY MUSICIAN SUCCESS BLUEPRINT
The most comprehensive program for developing, launching and scaling your music career.
Hello and Welcome to MIC!
We are Business-Based Artist Development Experts who help DIY Musicians develop, launch and scale their music careers. We've taken everything we've learned from over 15 years in the Music Business working for the world-renowned Nile Rodgers to create a step-by-step roadmap for developing a professional music career.
THERE ARE NO SHORTCUTS
98% of ALL acts that sign with a major label FAIL.
So if your plan is to get 'DISCOVERED' by a major label, your plan will most likely mark the END and NOT the BEGINNING of your career.
THERE ARE NO QUICK-FIX SOLUTIONS
DIY musicians CONTINUALLY look for online solutions that will PROPEL them from OBSCURITY to STARDOM.
But with SO many online DIY music services, it’s HARD to figure out which ones will HELP or HURT your career.
With NO alternative plan, many musicians choose to FORK over their HARD-EARNED paychecks in the HOPE that they’ll create the career they’ve ALWAYS wanted, but the MAJORITY of them NEVER do.
LAUNCHING A CAREER MEANS STARTING A BUSINESS
If you wanted to OPEN a restaurant, you wouldn’t start by SERVING food. You’d find out the steps NEEDED to open a restaurant.
So if you want to BECOME a DIY musician, you shouldn't start by RELEASING music. You MUST find out the steps NEEDED to properly LAUNCH your career.
THE DIY MUSICIAN SUCCESS BLUEPRINT ISN'T SO MUCH AN EDUCATION PROGRAM AS IT IS A CAREER TRANSFORMATION.
MORE THAN A ROADMAP, IT'S A CAREER GPS
Upon joining, you'll be given a clear step-by-step path for developing your career that you'll follow until you reach all your goals (without ever wondering what to work on next).
But things happen and we understand you may need to stray from the path we've laid out (aka a little road trip detour). That's ok! Because we also provide you with the steps to get back on course (like a GPS recalculating your directions).
WE TAKE ACCOUNTABILITY SERIOUSLY
When you work for yourself, it's easy to procrastinate and to lose focus (after all, it's not like your boss is gonna fire you). That's why we provide tips for holding yourself accountable, have you set clear goals + deadlines and keep you engaged and supported with our community of artists.
WE GO BEYOND CAREER TRAINING
As you pursue your music career, it's natural to experience mental highs and lows. That's why we've included advice for addressing the psychological and emotional challenges that go along with pursuing a music career, so that you stay in a positive mindset.
...and you don't have the classic rockstar meltdown.
A TRUE TRANSFORMATION
The person you are in the future (the successful artist) won't be the same person you are today. We give you all the tools you need to evolve as an artist and entrepreneur allowing you to not only achieve success, but to sustain it.
HERE'S THE FULL BREAKDOWN
Getting Started: Planning Your Music Career
You've created original music + know you want music to be your profession. This course is all about knowing the business basics, getting organized and planning out your dream music career.
You'll be creating your own tailor-made business plan using the Artist CMS (Career Management System) and setting your long-term and short-term career goals. We'll also be providing you with tools and resources to help you with time management and organization, so that you work smart - not hard.
Even if you've never organized your music, contacts, passwords or calendar (or your super organized), we'll give you strategies to maximize your time and to keep you focused - leaving you more time to spend on music.
Creating Your Customer Funnel
Now that you're organized, have clear goals and a plan for your career, you're ready to start putting that plan into action! This course is all about creating your customer funnel (the system used for attracting, engaging and monetizing your audience)!
We'll be breaking down all the elements that make up your funnel, from your website to your social media channels, showing you how to create your brand and construct your funnel - providing you with a system that will transform your followers into fans and your fans into financial supporters. Finally, you'll create a calendar that will outline how often you'll release content (music, videos, social media posts, etc.), so that you can keep your audience engaged with your career.
Even if you hate social media, we'll give you a system that will make it easy to market yourself and what you stand for.
BY THE END OF THIS 6-WEEK PROGRAM, YOU WILL HAVE:
☑️ Constructed a business plan tailor-made to fit who you are as an artist, so you have a clear vision of the career you’re creating - instead of making it up as you go along.
☑️ Implemented an organizational system that keeps you focused and increases your productivity, because pursuing success is faster than waiting for it.
☑️ Scheduled your routine weekly activities and To-Dos so that you wake up every morning knowing exactly what you need to accomplish.
☑️ Defined your specific career and financial goals and the methods you will use to achieve each one, ensuring you have a clear path to success.
☑️ Built and branded your website and online channels giving you a professional look and an image that will attract new fans and encourage sales.
☑️ Optimized your customer funnel to enable all your online channels to efficiently work together to grow your audience, build your connection with fans and convert them into financial supporters.
☑️ Created a professional brand, that builds an emotional connection between you and your audience because a fan that cares is one that supports.
☑️ Crafted your Signature Sales Story, which communicates your brand to your audience, transforming casual fans into paying customers.
☑️ Generated your content creation calendar in order to provide consistent and timely content to keep your fans focused on your career, maintain your online channels and promote sales.
PLUS 3 BONUS COURSES!
COURSE 3 (Bonus)
Finance & Legal
Now that you've completed the 6-week program and laid the foundation for your career, you're ready for the first step in growing it. This course is all about addressing the financial and legal elements of being a professional artist, two things which can literally make or break your career.
We'll provide you with tools to track your income and show you how to register your music, so that your songs are protected and you can collect all your royalties. Additionally, we'll cover crucial topics like taxes, contracts, trademarks and business entities, helping you to avoid mistakes that may damage or end your career.
Even if you're terrible at math and legal talk sounds like a foreign language, we'll provide you with the resources and knowledge you need to navigate these complex topics, so you feel confident when these issue arise.
COURSE 4 (Bonus)
Growing Your Audience & Team Building
You've done it! Now you're ready to begin building your team and growing your audience. This course is all about building personal relationships (both in person and online) with fans, other artists and industry professionals.
We'll be discussing tips for networking and connecting with the people that will support your career and help it grow. Then we'll take an in-depth look at promotion, so you and your music get maximum attention.
Even if you're an introvert, we'll get you out of your shell, so you can connect with the people you need.
COURSE 5 (Bonus)
Developing Revenue Streams and Growing Your Income
It's been a long journey and now all your hard work is going to pay off - literally! Say hello to your money making manual! This stage is all about developing the revenue streams that will financially support your career and create a steady form of income.
We'll walk you through the 6 primary revenue streams for musicians (Music Sales, Live Shows, Merchandise, Patronage, Sponsorships and Publishing) and explain how to develop each one.
Even if you think it's impossible to earn a steady income from your music, we'll be there to support you every step of the way until you're able to generate the financial support that will allow you to work full-time as a musician. :)
WHAT MEMBERS ARE SAYING...
"Since working with MIC, I have gained more confidence and momentum to fully embrace my music career as an independent artist. All of the tools that were missing as far as the business side of music goes, I found by working with MIC."
- Mary Esther Carter -
"MIC keeps us focused. We’re more organized in areas we didn’t know anything about and their program makes it easier to be an artist."
- Myrna & The Bulldog -
"If you are like me and need the guidance to help create the music career you want, I couldn’t recommend MIC more."
- Mildred Moody -
"This course is not a get-rich-quick scheme. It won’t tell you how to blow up or go viral in the next week. What it will do is completely change how you think about your music, your career, and your life. Greg and TJ have laid it all out for you, step by step, in a systematic way. The content is incredible!"
- Weaux -
"Is it a lot of work? Absolutely… but taking this course has not only made me a strategic artist capable of getting things done, but it has also made me believe in myself a whole lot more! Taking this course is betting on you with a guarantee to achieve something out of it."
- Zachary Chambers -
"Musician Indie Coalition have a real passion for helping indie artists like me find our way in an industry that can be overwhelming to say the least. They go above and beyond for their clients."
- Jason Gill -
"You guys have helped not just me, but so many other people. Your system works so well! Thank you!"
- Antar Goodwin -
"I am so grateful for this program, not only do I feel more in control of my career, I am able to make actionable decisions that make sense for me as an artist finally."
- Geshie Wilmot -
"In the course of my first year with M.I.C., I have applied structure to my vision, learned how to set and accomplish tangible goals, created new sources of income, and seen my music career grow."
- Sallie Mood -
FREQUENTLY ASKED QUESTIONS...
How much TIME do I have to dedicate to this? I'm busy!
Why should I sign up for a paid program when there's tons of free videos I can watch on YouTube?
What if I don't like the program?
Similar programs cost hundreds or thousands of dollars, why is your program so cheap?
Does your program guarantee that I have a successful music career?
Does your program supply me with industry contacts?
If I need feedback on my music or the appearance of my website, will you do that?
After I complete the 6-week program, do you offer additional training?
HERE'S WHAT YOU GET FOR ENROLLING TODAY
IMMEDIATE ACCESS TO THE DIY MUSICIAN SUCCESS BLUEPRINT
Get started on the path towards your dream music career! Set your goals, create your plan and dive in!
ARTIST CMS (CAREER MANAGEMENT SYSTEM)
Manage your music career like a professional! The Artist CMS will help you organize the 6 quadrants of your business plan, help you track your finances and audience growth and so much more!
We'll be there every step of the way to show you how to overcome the obstacles that stand between you and success. We'll answer your questions, provide you with tips, discuss strategies and give you our recommendations as you progress through each stage of your career.
3 BONUS COURSES
Once you're ready to start growing your career, these 3 bonus courses will walk you through the additional things you need to know and do to begin building your audience and generating a steady income.**BONUS!**
DIY means 'Do It Yourself' NOT 'Do It Alone'. You'll get access to our private artist community where you can get expert guidance, promote your music + shows, collaborate on projects + events, access to live trainings + workshops and get the support you need! And from time-to-time we also arrange private group events - like game night!**BONUS!**